<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Unlock with Oliver Bruce ]]></title><description><![CDATA[The Unlock Podcast with Oliver Bruce delivers candid conversations with game-changing business founders and entrepreneurs, revealing the decisions, fa]]></description><link>https://www.oliverbruce.co.uk/bruceybonusblog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 26 Oct 2026 06:03:58 GMT</lastBuildDate><atom:link href="https://www.successpodcast.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Scale Short-Form Video (Without Burning Out or Guessing)]]></title><description><![CDATA[The Brucey Bonus: How to Scale Short-Form Video (Without Burning Out or Guessing) With the launch of my new podcast, I am testing this strategy in real time. TikTok, Instagram Reels and YouTube Shorts all offer enormous reach. But they do not play by the same rules. Over the next three weeks, I have more than 100 videos going live. This is not about posting more. It is about understanding how each platform actually works. Why Short-Form Video Strategy Matters in 2026 Short-form video is no...]]></description><link>https://www.oliverbruce.co.uk/post/how-to-scale-short-form-video-without-burning-out-or-guessing</link><guid isPermaLink="false">69c955964b5dfe0bfdb28286</guid><pubDate>Sun, 29 Mar 2026 16:38:51 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item><item><title><![CDATA[The Power of Saying No (And Why It Scales Your Business Faster)]]></title><description><![CDATA[The Brucey Bonus: The Power of Saying No (And Why It Scales Your Business Faster) Managing expectations in business, marketing, sales and life is easier said than done. Most people overestimate what they can achieve in a year and underestimate what they can achieve in a decade. There is a simple way to correct that imbalance. Say no more often. Say yes less frequently. Why Saying No Drives Better Business Outcomes Focus creates progress. When you protect your time, you create space to go...]]></description><link>https://www.oliverbruce.co.uk/post/the-power-of-saying-no-and-why-it-scales-your-business-faster</link><guid isPermaLink="false">69c955386fd5abf5803407ed</guid><pubDate>Sun, 29 Mar 2026 16:37:24 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item><item><title><![CDATA[Agentic AI Is Here. And It Changes How You Work]]></title><description><![CDATA[The Brucey Bonus: Agentic AI Is Here. And It Changes How You Work OpenClaw might be one of the most important developments in agentic technology this year. That is not an exaggeration. This is a live case study of what I have been building over the last few days, and more importantly, why it matters for business owners. Over the weekend, I went all in. I installed OpenRouter, Claude and OpenClaw, topped up my Anthropic account, ordered a Mac Mini and started building. The barrier to entry is...]]></description><link>https://www.oliverbruce.co.uk/post/the-brucey-bonus-agentic-ai-is-here-and-it-changes-how-you-work</link><guid isPermaLink="false">69c954adf8d5a811544e432a</guid><pubDate>Sun, 29 Mar 2026 16:35:06 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item><item><title><![CDATA[Why Traffic Doesn’t Convert (And What Actually Does)]]></title><description><![CDATA[The Brucey Bonus: Why Traffic Doesn’t Convert (And What Actually Does) When I started, I made the same mistake most people make. I focused on traffic. Not flow. I was running paid social. Getting engagement. Getting clicks. Feeling good about the numbers. Then I sent those leads to our main website. A website that had everything on it. Every service. Every offer. Every page. I thought more options meant more opportunity. It meant more friction. Why Traffic Alone Does Not Drive Conversions...]]></description><link>https://www.oliverbruce.co.uk/post/why-traffic-doesn-t-convert-and-what-actually-does</link><guid isPermaLink="false">69c95407495b61304353f085</guid><pubDate>Sun, 29 Mar 2026 16:32:21 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item><item><title><![CDATA[GEO Explained. How to Become the Answer on ChatGPT]]></title><description><![CDATA[How to Become the Answer on ChatGPT GEO. Generative Engine Optimisation. Or, more simply, how to become the answer inside ChatGPT. OpenAI has already floated the idea of taking a cut from purchases driven through AI search. If that happens, the brands that benefit will not be the ones chasing incremental SEO gains. They will be the ones AI trusts enough to recommend with confidence. At PinPoint Media, a performance marketing agency focused on search, social and creative, we are already seeing...]]></description><link>https://www.oliverbruce.co.uk/post/geo-explained-how-to-become-the-answer-on-chatgpt</link><guid isPermaLink="false">69c9537c6fd5abf580340490</guid><pubDate>Sun, 29 Mar 2026 16:30:08 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item><item><title><![CDATA[When Should You Turn Off Meta Ads?]]></title><description><![CDATA[When Should You Turn Off Meta Ads? Most businesses turn ads off too early. They see a lack of instant conversions or feel like spend is climbing too quickly. So they panic and switch things off before the data has had a chance to develop. This is one of the most common and costly mistakes in paid social. Impatience kills performance faster than bad creative. Before turning off any Meta ad, you need to assess whether it has actually had a fair chance to perform. How to Evaluate Meta Ad...]]></description><link>https://www.oliverbruce.co.uk/post/when-should-you-turn-off-meta-ads</link><guid isPermaLink="false">69c9529caf19906fa17a4b87</guid><pubDate>Sun, 29 Mar 2026 16:26:09 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item><item><title><![CDATA[Why Most Businesses Get GEO Wrong (Before They Even Start)]]></title><description><![CDATA[There’s a phrase that keeps coming back to me lately: Don’t run before you can walk. GEO (Generative Engine Optimisation) is moving fast. AI search is evolving daily. And yes, it was inevitable that platforms like OpenAI would move towards paid placements, just like Google did. But here’s the reality most founders need to hear: GEO is not where you should start. What is GEO (Generative Engine Optimisation)? Generative Engine Optimisation (GEO) is the process of structuring your content, brand...]]></description><link>https://www.oliverbruce.co.uk/post/why-most-businesses-get-geo-wrong-before-they-even-start</link><guid isPermaLink="false">69c95087fcaccefbd360663b</guid><pubDate>Sun, 29 Mar 2026 16:17:39 GMT</pubDate><dc:creator>Oliver Bruce</dc:creator></item></channel></rss>